Merithian
Products Corp. is best known for its Thermafix®
brand of Heat Shrinkable Tubing and terminals.
When it comes to heat shrink tubing, they
are a Canadian leader. The company offers
high quality products, unique and convenient
packaging and a great service for a wide
variety of applications.
Merithian needed a Marketing partner that
could help them take their business to the
next level. They wanted to increase sales
through an internet based marketing strategy
designed to tap into the large and lucrative
US market. They have limited marketing funds
and needed a cost effective marketing strategy
that would allow them to achieve this objective.
Merithian selected Interstrata to help them
with this objective through the development
of an Internet Strategic Plan. The plan
relies on the mass communication and ubiquity
characteristics of the Internet to help
Merithian better serve the needs of the
US market. Upon completion of the Strategic
Plan, we developed a web site for Merithian
that allows it to sell its suite of products
that number in the thousands. In addition
to this, we continue to play a strategic
marketing role with Merithian for the next
two years where we will provide them with
a full suite of Internet Marketing services,
including:
