internet marketing services
web site development
ebusiness consulting


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Yorkland Controls is a leading supplier of Heating, Ventilating and Air Conditioning Controls. Yorkland was looking for a strategic marketing partner that would work with them to help them increase revenue, differentiate itself from its competition and gain greater insight into its market. They selected Interstrata to help them by developing and managing both their on-line and off-line marketing initiatives.

One of the first and most critical elements of the Internet Strategic plan that we developed for Yorkland was the development of a highly interactive web site that sets it apart from its competitors. We worked with Yorkland to position them as an industry technology leader by developing a portal web site for them that is rich in content and is used by its customers and prospective customers as a technical resource. However, before visitors to the web site can gain access to the desired information, they are asked to provide Yorkland with demographic information through the use of online polling and surveys. Yorkland uses this information to develop more targeted marketing campaigns.

Interstrata continues to be Yorkland’s strategic marketing partner in the following capacity:

  1. Web Site Design and Development – We developed a highly interactive web site that allowed Yorkland to differentiate itself from its competition.
  2. On-line polling capability – Used to gather critical market demographic information.
  3. Client specific document sharing application – This application allows Yorkland to increase customer satisfaction by creating self serve access to information.
  4. Online Training Registration - Simplifies the registration process and increases revenue from training courses.
  5. Contractor Search Function – Allows visitors to the site to quickly search for contractors that service thier area. This database driven application is easily managed using a highly intuitive administrative interface.
  6. Marketing Collateral development – As Yorkland’s strategic marketing partner, we provide the company with marketing collateral development services which includes the development of newsletters, flyers, brochures and letterhead.
  7. Content Management – Allows Yorkland to quickly and easily modify content on their web site so that the site is always changing and stays relevant to its market.