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http://www.clickz.com
Title: ClickZ network
The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

http://www.emarketer.com
Title: eMarketer
eMarketer aggregates the latest research data and analysis on e-business, online marketing and emerging technologies.

http://www.marketingprofs.com
Title: MarketingProfs
MarketingProfs.com is an online publishing company providing both strategic and tactical post-MBA marketing know-how to Internet and offline marketing professionals in medium and large corporations, through a combination of provocative articles and commentary.

http://www.marketingsherpa.com
Title: MarketingSherpa
MarketingSherpa, Inc. is a media company publishing useful Case Studies, results data, and best practices for marketing, advertising, and public relations professionals.

Papers	Navigating the Rain - Real Life Email Practices and Recommendations from the RAKMF For their first project, The Email Experience Council , partnered with a nonprofit organization, The Ryan Andrew Kaiser Memorial Foundation (RAKMF), which has two main goals (as posted on its site): Financially assist local families with critically ill children, who may not otherwise be able to afford proper healthcare Provide grants and funding to doctors and hospital groups that specialize in the care and cure of pediatric heart patients. Read the Council's Best Practices and Recommendations from this project.

e-Tips	Email Permission One of the questions many marketers often ask is "Is my list okay to mail to?" The right answer is, "If you have to ask, then the answer is no." That's the litmus test you should use. If you are in doubt about whether or not you have the subscriber's permission, then the user will have doubt too. Webster's defines permission as "the approval or act of formal authorization to do something." In the case of email, you need the approval of your prospects and customers before you send them email. That is permission. That is an "opt-in." Pure and simple. No gray area. Personalization Imagine receiving only emails that appealed to your interests? You wouldn't need to spend hours searching for information or products, you could just subscribe to companies using this technology, provide them a bit of information on your interests, and voila - you'd receive timely, targeted emails about skiing, llama farming, beer brewing, or whatever floats your boat. Because of the value added to you, you'd be more likely to do business with and stay with those companies. Optimization What makes an email promotion successful may sometimes seem like a mystery. Many organizations are surprised to find out that optimizing the effectiveness of their email efforts hinges on three basic principles: Testing, Timing and Tracking. It's astounding at how much these three T's can increase the success of an email campaigns!

Articles	Consumer Empowerment Reloaded Mention the words "consumer empowerment" to marketers, and most will shrink away from you like a vampire from light. Conjuring up all sorts of evils, consumer empowerment is considered a stake in the heart of marketing. PVRs, pop-up blockers and on-demand media empower people to avoid advertising and make a mockery of advertising scheduling. Consumer blogs, forums and review sites give consumers a global voice that can determine the fate of a brand. (Just say iPod Nano or Kryptonite Locks to marketers and watch them cower.) The myriad product and service choices available empowers consumers to switch products on the most fleeting of whims. How to Effectively Conduct an Online Survey So you've decided to conduct an online survey. There are a few questions in your mind that you would like answered, and you are on the lookout for a fast and inexpensive way to find out more about your customers, clients and so on. Search Marketing Tactics for E-tail sites Why do people buy online? Simple. Because it’s easy and it’s convenient. Consumers that buy online are motivated by convenience and speed. They need to get what they are looking for with the minimum of hassle and work. This characteristic of the typical online shopper needs to be understood and embraced by e-tailers. But, in doing so, e-tailers need to think outside the box, so to speak. It’s not enough to make your web site fast, friendly and intuitive. Today those are table stakes in the e-tailing game. Online stores need to think about making it easy for their prospective customers to find them. Delivering the (e)-mail Despite all the time and resources that retailers are pouring into their paid and natural search programs and the efforts they're making in understanding new alternatives such as social networking, e-mail marketing continues to thrive. E-mail remains a fundamental and highly productive marketing tool for almost all web retailers. In fact, 73% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers taking part in Internet Retailer's latest monthly survey-this one on e-mail marketing-spend 5% of their marketing budget or less on e-mail marketing, yet just over half of respondents, 50.6%, report that 6% or more of their sales come from e-mail marketing, with 25% saying the proportion is over 11%. How behavioral targeting can help your e-mail marketing efforts Behavioral targeting can be a highly effective way to increase response rates and strengthen relationships with customers, but it is also an area that many marketers struggle with. BtoB spoke with David Daniels, VP-research director at JupiterResearch, about what b-to-b marketers can do to improve their behavioral targeting. Do's and Don'ts for using email to generate leads by Kate Maddox June 1, 2006 While e-mail can be an effective way to generate leads, it can also present pitfalls if not used carefully. Sam Eidson, a partner at Denver-based interactive agency 90octane, offers some “dos and don’ts” for b-to-b marketers that are using e-mail as part of their lead generation programs, based on work done for its clients, including Gates Corp., a manufacturer of belts, hoses and hydraulics. How can you increase conversion rates for your e-newsletter content? The needs for content and information of your propects and potential customers change as they progress through various stages of the buying cycle. The challenge is to use your email marketing campaigns effectively, to keep your prospects interested at every stage and eventually convert them into buyers. So, how do you increase conversion rates for your e-newsletter content? Laurie Hood, VP-marketing for Knowledge Storm, an online search resource for technology solutions and information shares her views. Web Site Promotion - 8 Proven Strategies One of the main problems most webmasters face is getting traffic to their site. They may have an amazing site but without traffic it begs the same question as ‘If a tree falls and no one is within miles of it does it still make a sound’? There are many ways to easily boost your traffic and boost it fast; however, many of these strategies involve money.

Market Trends	E-Mail marketing spending to reach $1.10 billion by 2010 Spending on e-mail marketing will grow at a compound annual growth rate of 4.5% over the next five years, from $883 million in 2005 to $1.10 billion in 2010, according to a new report from JupiterResearch.

Archives	Consumer Empowerment Reloaded Mention the words "consumer empowerment" to marketers, and most will shrink away from you like a vampire from light. Conjuring up all sorts of evils, consumer empowerment is considered a stake in the heart of marketing. PVRs, pop-up blockers and on-demand media empower people to avoid advertising and make a mockery of advertising scheduling. Consumer blogs, forums and review sites give consumers a global voice that can determine the fate of a brand. (Just say iPod Nano or Kryptonite Locks to marketers and watch them cower.) The myriad product and service choices available empowers consumers to switch products on the most fleeting of whims.