The introduction of the Internet into the
traditional marketing mix and support infrastructure
allows organizations to interactively engage
with its customers in a way that not only
enhances communication, but also provides
greater insight into the client through
its ability to capture client profile data
and track customer behaviour. Interstrata's
Internet Marketing services provide our
clients an opportunity to gather information,
target and interact with their clients.
Firms of all sizes are able to execute personalized,
relevant and highly interactive marketing
initiatives through the use of the following
services:
Email Marketing
Email marketing has become a powerful Internet
Marketing tool, which when used properly
will allow businesses to develop a stronger
bond with its clients – both existing and
prospective. Our thorough approach to e-mail
marketing campaigns allows us to offer all
of the services required to manage a successful
e-mail marketing initiative, including;
design, list building, list management,
user subscriber profiling and segmentation,
content development and dynamic content
allocation, campaign distribution and reporting.
Search Marketing
We work with our clients to ensure that
their web site gets as high a ranking as
possible on search engine queries that use
the client’s desired key words. We will
optimize their web site to make it friendly
to search engine spiders, develop a key
word strategy, provide ongoing submissions
to the search engines and perform monitoring
services to assess how well the client’s
sites are being positioned on search queries.
Web Conferencing
We provide our clients with the ability
to use the internet as a convenient and
cost effective method of conducting meetings
with clients. Through this service, we can
have our clients conduct meetings over the
Internet where their participants simply
log into a web site to see a presentation
that the client is presenting. No need to
travel or ask participants to leave their
office.
dynamic Polling
and Surveys
An increasingly competitive environment
forces organizations to seek creative ways
to hone every facet of their business. Online
polls, which reward participants with immediate
insight into the opinions of others are
highly engaging and enjoy extremely high
participation rates on the Internet. On-line
Surveys and Polls are extremely effective
Internet Marketing tools that enable better
planning by knowing where customers stand
on key issues.
Web Site Analytics
Interstrata enhances its customers marketing
intelligence by monitoring and analyzing
the performance of their web sites. Our
clients are provided with actionable, accurate
web site traffic and usage analysis that
can be used to Reach, Acquire, Convert,
Retain and Support visitors and customers.
Interstrata’s goal is to help its clients
make better business decisions on its web
site by turning data into information and
information into knowledge.
E-mail Marketing
