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You have built your website, now what?

Maintaining a successful website requires effort, planning and thought that extends far beyond creating and publishing the initial content. Your company's website is an important Marketing and Sales tool. To realize its full potential, you want your customers and prospects to visit and keep returning to your website. Why? Return visits translate into increased lead generation, additional revenues and repeat business for your company. So, how do you get this repeat traffic?

1 - relevant and informative content updates
A website filled with interesting insights and relevant information that is current will keep visitors coming for more. The question is: Do you have the time and resources necessary to keep updating your site on a regular basis?

As part of our Managed Online Marketing Service Portfolio, Interstrata will work with you to keep your site current, interesting and fresh. We take the burden of managing webcontent off your hands, so that you can continue to focus on your core business.

2 - campaign specific landing pages and/or mini-sites
Too many times companies send out email broadcasts or execute direct marketing programs including links to generic home pages, filled with content totally irrelevant to the marketing message being communicated.

The Result: Your site visitors lose attention and Interest. They stop visiting and worse, stop caring about your company.

The Solution: Compliment your Marketing Programs by creating landing pages or mini-sites specific to the message communicated through your marketing campaigns.

Whether it is creating an event specific mini-site to compliment an invitation to a seminar or a product specific landing page relevent to the product notice sent out, Interstrata can work with you to design, develop and publish landing pages and mini-sites specific to your marketing campaigns.

3 - email program content development
Email marketing is a powerful marketing tool that will allow your business to stay connected with your prospects and customers. Coming up with and creating Content for your newsletters and bulletins can be a time consuming and resource intensive exercise.

Interstrata can work with you to manage your content development and email marketing campaign implementation on a regular basis. Struggling with e-newsletter deadlines and content creation will be a thing of the past.

4 - integrated marketing programs
Our ability to develop and execute internet marketing strategies that encompass both on-line and off-line tactics sets us apart from traditional web development companies. Through coordinating and integrating education, advertising and promotion, research and public relations with the Internet as an enabling technology, we create highly interactive, measurable and targeted marketing campaigns for our clients. We want to be your strategic partner. Our goal is to help you adopt fresh and innovative marketing strategies that will accelerate your growth by working with you on:

Marketing Strategy
We can develop a marketing strategy that will focus on delivery of your corporate objectives as defined in your business plan or through interviews with senior management. The marketing strategy will consist of:

• Market Research: surveys, focus groups, customer needs assessment size, demographics, end-user business case analysis



• Market Analysis: Market drivers, participants, competitive analysis, value proposition



• Market Positioning: Competitive analysis, price/performance assessment, competitive differentiation/advantage



• Market Plan: Detailed summary of marketing tactics with associated timelines and budgets

Implementation
Once the marketing strategic plan is in place, we will provide the expertise and partnerships required to execute the plan on time and on budget. We focus on more than just online aspects of your marketing strategy and ensure that all elements of your marketing campaign are fully integrated. Where necessary, we will work with you to address:

Corporate Branding strategy: logos, taglines, color palettes, naming systems and conventions, visual standards

Content development: videos, photography, web copy writing, web sites

Marketing collateral development: Mailers, multimedia CD's, newsletters, brochures, sales guides and tools, annual reports, press releases, advertising copy, signage design and development, presentations, printing

Events Planning: tradeshows, conferences, sales meetings, registration management, travel facilitation

Programs development: partnership programs, sales incentive programs, contests, advertising

We want to be your strategic partner. Our goal is to help you adopt fresh and innovative marketing strategies that will accelerate your growth. Contact us today for a complete and complimentary consultation.