interstrata.com

Merithian Products Corp. is best known for its Thermafix® brand of Heat Shrinkable Tubing and terminals. When it comes to heat shrink tubing, they are a Canadian leader. The company offers high quality products, unique and convenient packaging and a great service for a wide variety of applications.

Merithian needed a Marketing partner that could help them take their business to the next level. They wanted to increase sales through an internet based marketing strategy designed to tap into the large and lucrative US market. They have limited marketing funds and needed a cost effective marketing strategy that would allow them to achieve this objective.

Merithian selected Interstrata to help them with this objective through the development of an Internet Strategic Plan. The plan relies on the mass communication and ubiquity characteristics of the Internet to help Merithian better serve the needs of the US market. Upon completion of the Strategic Plan, we developed a web site for Merithian that allows it to sell its suite of products that number in the thousands. In addition to this, we continue to play a strategic marketing role with Merithian for the next two years where we will provide them with a full suite of Internet Marketing services, including:

1. Internet Marketing Strategy – We developed an internet marketing strategy that outlined the potential market opportunity, competitive position and strategic marketing plan.

2. Web site development – This e-commerce site sets Merithian apart from its competitors. None of its competitors have a site anywhere near the complexity and functionality of the site that we built for Merithian.

3. E-mail marketing – We will provide on-going email marketing campaign management services. This will include newsletter design, implementation and evaluation services.