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Our website development service ensures that your website will be seen as a seamless extension of your business. After all, you've spent an enormous amount of time and money to create your existing client base. They know you and trust you. You want to make them feel just as comfortable on your website as they feel when they deal with your "bricks and mortar" business. We use a six step approach to developing web sites for our customers:

Step 1 - Formulate the Plan.

"Those who fail to plan should plan to fail." This old adage holds especially true for your company's web site initiative. Our planning addresses the following:

• Business Plan Overview: Your web site must support the objectives identified in your plan.
• Market Analysis: Define the target users of the web site, their needs and their alternatives.
• Web site strategy: Defines key areas of focus that will be critical to the success of the site. It will address strategic objectives, product/market focus, competitive premise, value proposition and marketing plan.
• Development Requirements: Site layout and design, Graphic Design requirements, hosting server Hardware and Software requirements.

Step 2 - Choose a design.

We will work closely with you to understand your overall business objectives and develop a website with the appropriate functionality and look and feel. By reviewing your existing marketing collateral and through an in-depth web surfing session, we will get a sense of what your web site should look like. Interstrata has also developed a large suite of templates consisting of more than 100 sites that your can use to help you settle on a design for your site.

After we have a sense of what you would like to see, we will develop prototypes that you can review and modify as required. The result will be a consistent look and feel between your brick and mortar business and your web site.

Step 3 - Develop the content.

In Step 2 we build the outer shell for your site. All of the functionality and links are in place. Now it's time to populate your web site with the text and images that convey the message you've determined you wish to deliver in the planning phase of the project.

That's much easier said than done! Writing web pages is not like writing a document. Information must be properly laid out for presentation on a computer screen. This is one area where Interstrata stands out from it's competitors. We give you the option of developing the content yourself with our guidance, or, we will develop it for you as part of our Managed Marketing service.

Step 4 - Test, test and test again.

We create a test site for every site we build. A test site is a duplicate site that is set up on the web server with the access to the site limited to us and our client. The test site allows us to check our work before putting the site on the web for everyone to see. Only when we know it works flawlessly do we publish the web to the public URL. This ensures that the live site is always running properly, with no disruption in service. It allows us to test elements of the site requiring server-based functions, such as on-line shopping areas or discussion areas. Test sites also gives our clients the opportunity to access the site for their own testing among the company employees. A great way to get feedback from key stakeholders!

All our sites are thoroughly tested to ensure compatibility with the latest versions of both Microsoft Explorer and Netscape.

Step 5 - Go on line.

Once the site has been developed and thoroughly tested, it is time to go on line. If you do not have your own servers or do not already have a hosting service provider, Interstrata will provide site hosting services that include:

Step 6 - Manage the site.

Implementation of a web site requires a commitment to continuously manage and maintain the site. After your web site is in place, we can continue to assist you by managing the site for you. We will provide regular Statistical Reports outlining system usage and traffic patterns. This information is critical in determining the effectiveness of the web site and gaining a better understanding of how the end-users are using the site.

We can also work with you to develop site update procedures which will outline sources of information and timing of updates. And, if you don't have the people or expertise to update the site, we can provide the service for you.